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EAT bids a “final” festive menu farewell as Pret conversions continue at pace

EAT

EAT this morning unveiled its “last” Christmas menu and said it represents a “final festive farewell” to customers as its stores are converted into Pret A Mangers.

Pret bought the 100-strong sandwich chain earlier this year and is looking to use its estate as a springboard to further develop its vegetarian concept.

But EAT will first look to capitalise on strong Christmas demand with a festive menu that goes live in its stores from November 6.

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Highlights include a Christmas dinner hot pot, smoked salmon, beetroot and horseradish on dark rye bloomer and pigs in blankets roll.

It is also launching a roast in a Yorkshire pudding wrap, a ‘festive full works’ bloomer and an all butter pastry mince pie.

Mike Rainer, managing director at EAT, said: “Although EAT has gradually been transitioning stores to Pret over the last few months, Christmas is such a special time and we want to take the opportunity to savour this last festive season and say a ‘very merry thank you’ to our customers, inviting them to celebrate over 20 years of ‘real food’ with us.”

Emily Williams, head of food at EAT, said her team had loved “raiding the tastiest ingredients from the Christmas larder” to create its new menu.

“Our pigs in blankets have become legendary, our festive full works bloomer a chart-topper and last year our roast in a Yorkshire pudding wrap was one of our best-selling products. This year will be no different, and, for one last time, old favourites will sit alongside some of the most luxurious and indulgent products we’ve ever created, including our first ever full Christmas dinner hot pot; and a double smoked salmon bloomer.”

Tags : EATPret A Mangersandwich chain
Andrew Seymour

The author Andrew Seymour

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