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EG Group becomes the largest KFC franchise in Europe after UK acquisition

KFC

The EG Group has snapped up 52 KFC restaurants in the UK to become the fried chicken chain’s largest franchise operator in Europe.

The firm has acquired the sites, which are predominantly in the South and South-West, from Amsric Group.

EG Group is now responsible for more than 220 KFC sites – around a quarter of KFC’s total UK portfolio.

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It has quickly become a key operator within the KFC network after netting 146 KFC sites from The Herbert Group at the beginning of the pandemic.

Mohsin Issa and Zuber CBE, co-founders and co-CEOs of EG Group, said the KFC brand had continued to grow in recent years due to its focus on changing customer needs and brand positioning.

“Even during the pandemic, KFC moved quickly to assess and adapt in order to embrace the rapidly evolving environment. We have seen a marked upward trend in the performance of our existing KFC network and this has given us confidence to consider and invest in more assets.

“The network we have acquired is a strong portfolio of assets and we are looking forward to working with the Amsric management team and KFC to ensure a smooth transition for the teams and an effectively managed transfer of operations and assets.”

Paula MacKenzie, general manager of KFC UK and Ireland, said: “EG Group’s commitment to investing not only in the existing restaurants, but also in growth through the development of new locations reinforces the strength of our brand, and of KFC as a world-class franchisor.

“We are confident that EG Group’s expertise, focus on their people and depth of connection to our brand will yield tremendous success and continued growth.”

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Tags : EG GroupKFCQSRs
Andrew Seymour

The author Andrew Seymour

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