EG Group has struck a franchising partnership with Pizza Hut Delivery as part of a move that builds on its relationship with Yum Brands!, which also owns KFC.
The first EG Group-operated Pizza Hut store is due to open in Hartlepool in the coming weeks, selling pizza by the slice.
A further seven sites at petrol forecourt stations will follow before the end of the year.
EG Group will keep Pizza Hut’s signature branding and menu while providing customers with a new option of ordering on the go.
Pizza Hut has traditionally operated in town centre and leisure park locations, so the tie-up expands its footprint into the travel sector.
Mohammed Tayab, food and beverage director – Europe at EG Group, said: “We are proud to be partnering with Pizza Hut to bring yet another global food service brand to our customers in convenient locations across the UK.
“We are excited to build on our existing relationship with Yum!, as we already work with KFC and operate a large number of restaurants across the EG Group estate. We look forward to trialling the pizza by the slice proposition and making it a resounding success.”
Neil Manhas, general manager at Pizza Hut Delivery, said: “We are extremely excited to partner with EG Group to create further opportunities for our communities and continue investing in the brand our fans know and love.”