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EG Group takes over 180-strong bakery chain to strengthen foodservice offer

Cooplands

EG Group has acquired Cooplands, the UK’s second largest bakery chain with 180 stores and cafes in Yorkshire and the North East.

The acquisition will accelerate EG Group’s diversification into foodservice and adds highly complementary assets that will drive development opportunities in other parts of the business.

Today’s transaction will provide a platform to diversify the Cooplands brand into the transient petrol forecourt and retail convenience store channel, alongside the bakery chain’s traditional store formats, through EG Group’s extensive UK network.

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The acquisition of Cooplands as a proprietary brand follows EG Group’s acquisition of Leon, the British ‘naturally fast food’ restaurant chain, in May 2021.

These two brands complement EG Group’s extensive foodservice brand portfolio, including popular third party brands such as Starbucks, KFC and Subway.

EG Group plans to invest in the Cooplands brand and fresh food offer, to help ensure it continues to satisfy existing customers and attract new ones.

Zuber and Mohsin Issa, founders and co-CEOs of EG Group, said: “We are very pleased to welcome Cooplands’ many talented colleagues to the EG Group family. Cooplands has a proven track record in the fresh bakery sector and vertical integration with EG Group will help to further drive our success in foodservice, where we continue to see strong growth opportunities in the UK and globally.

“The transaction will broaden the reach of Cooplands beyond the brand’s northern heartlands and bring its much-loved food to more existing and new customers through EG Group’s unparalleled network of roadside forecourts and retail convenience stores. We know that Cooplands’ impressive bakery platform and our food service expertise will be a winning combination.”

Belinda Youngs, CEO of Cooplands, said: “Cooplands is proud to be joining EG Group and bringing our long history of skills and expertise in the bakery industry in both manufacturing and retail to the company. We are looking forward to a great future for the Cooplands brand.”

Founded by Frederick and Alice Coopland in 1885, the chain employs more than 1,600 staff. It operates three bakeries that process ingredients and manufacture fresh food distributed through its stores.

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Tags : bakeryCooplandsEG Group
Andrew Seymour

The author Andrew Seymour

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