Electrolux Professional yesterday formally launched its beverage systems and soft serve range to the UK market in a move that reaffirms its ambitions to be seen as a one-stop kitchen provider.
With cooking suites, ovens, warewashers and refrigeration already an established part of its portfolio, the firm will now be able to offer customers hot, chilled and frozen beverage products.
“We know that there is an increasing demand for high-quality beverages, whether that is a premium cappuccino or a perfectly-served ice cream,” said Alex Reed, UK & Ireland foodservice sales manager at Electrolux Professional.
“By expanding our foodservice offering to incorporate beverage, we are ensuring that customers can access this expanding revenue stream. It also presents a single point of contact for those in the foodservice market, which provides consistency and helps to overcome issues associated with having multiple suppliers.”
There are a number of product types in the range, including coffee brewers, grinders and espresso machines; chilled beverage dispensers and juicers; and frozen granita dispensers, frozen cream dispensers, and soft ice cream dispensers.
Within each of these categories there are a variety of customisation options, offering a significant amount of versatility for a number of applications, Electrolux said.
At a launch event which took place at its UK HQ in Leagrave, Bedfordshire, yesterday, Electrolux said the range has been subject to several years of R&D, following the acquisition of three major beverage brands.
Mr Reed continued: “To support the launch of the new beverage line, we have also made a significant investment into our Center of Excellence, transforming it into a fully operational showroom. This highlights our ability to both test and demonstrate foodservice equipment, instilling confidence in our customers and allowing for a truly unique hands-on experience.”