Electrolux Professional hails merits of ‘inclusive’ offer as beverage range gets lift-off

Electrolux Professional stand 1 HOST 2019

Attendees to HOST over the weekend were the first in the world to get a close-up view of Electrolux’s recently-launched beverage range.

The portfolio encompasses professional appliances for hot, chilled and frozen beverages, and also takes the company into the soft-serve ice cream market.

Significantly, it plays to the company’s goal of offering a “full inclusive” proposition to customers that also includes cooking, refrigeration and warewashing.

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Under its self-labelled ‘OnE’ strategy, it aims to convince customers of the benefits of trusting it to manage all their operations and creating long-term business value.

Electrolux is also using the exhibition to unveil a new logo and “clearer” brand identity as the Professional division prepares to separate from the wider Electrolux group next year and become its own subsidiary.

Alberto Zanata, president of Electrolux Professional, commented: “Our new brand will support us in our work to be the ‘OnE’ trusted partner offering a full set of best-in class products and superior customer care and innovation. And to make their work-life easier, more profitable – and truly sustainable every day.”

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Andrew Seymour

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