Former England cricketer Sir Ian Botham is batting his way into the foodservice industry with a new restaurant venture called ‘BEEFY’s’.
The first site, which is a steakhouse and seafood concept, is located at Hilton at The Ageas Bowl in Southampton, overlooking the field at Hampshire County Cricket Club.
It is understood that BEEFY’s Restaurants Limited, the holding company behind the brand, is looking to execute a quick roll-out of the group in the UK.
It has already secured options on four further sites which are scheduled to open this year and has designs on launching the brand internationally.
On the Hilton website, BEEFY’s is described as a “fine dining restaurant provides the best of the New York steakhouse experience served up with a distinctive British accent”.
It boasts an extensive wine list and a menu of timeless classics including seared-hand dived scallops, fresh lobster dishes and Tomahawk steak.
Botham has set up the venture alongside Rod Bransgrove, chairman of The Ageas Bowl and Hampshire Cricket, as well as David Mann, chief executive of Hampshire Cricket Ground, and Paul Clark and Steve Grant, both of whom have experience in food-led hospitality.
Botham said: “Great food and wine are a real passion of mine, and I am absolutely thrilled with the opportunity to be able to share this passion and present some of my favourite food and wines through the BEEFY’s experience.
“BEEFY’S will represent everything that is great about English cuisine, together with selected wines from around the world served in some of the most inspirational premises. I’m really looking forward to working with Rod and the team on this new venture.”
The chain says its objective is to achieve the standards set by the great steakhouses of New York, such as Morton’s and Smith & Wollensky.
The Southampton restaurant will cater for 130 covers, with a further 66 seats overlooking the grounds from an outside terrace.