Almost 10 million pints were thought to have been served yesterday as England made it through to the Euro 2020 final, providing the single biggest cash boost to pubs since Covid restrictions were partially eased.
The British Beer & Pub Association (BBPA) said it believed that more than 9.7 million pints were sold on the day that England overcame Denmark, with 6.8 million of those bought during the match itself.
The amount is said to be higher than the volumes recorded during last Saturday’s quarter final victory over the Ukraine, although the BBPA said the figure would have been nearer 12 million pints if restrictions had been lifted fully.
It estimated that 1.7 million less pints were sold during the match than if they had already been removed, costing pubs £6.5m.
England will now play Italy at Wembley on Sunday, with pubs expected to booked out even though table service will remain in place.
With the government announcing that if the lifting of restrictions goes ahead on 19 July, all restrictions on pubs would be removed, the BBPA is now urging the government to invest in pubs so they can truly begin their recovery.
Emma McClarkin, chief executive of the British Beer & Pub Association, said: “After a long wait, the pubs we love should be restriction free from July 19th. Only when the restrictions are removed can our pubs recover, but to do so they need Government investment to build back better.”
The BBPA has called for a reform of VAT, beer duty and business rates on pubs and breweries.