There is a new kid on the catering equipment block and it was out in force at the Professional Kitchen Show today as it looks to build a footprint in the UK market.
iMettos, which is offering a wide range of affordable cooking appliances, beverage equipment and food prep devices, is aiming to target pubs, restaurants, hotels and contract caterers.
Zheng Mu, director of iMettos, told FEJ that the business has been 18 months in the making, with the company receiving its first delivery of products at the end of last year in preparation for this week’s launch.
“iMettos is a new brand in the UK and we are trying our best to let everyone know about us. We have brought the full product line over to the show to display what we can offer to our customers. It is really important for us to be here and we are all about good products and better service.”
Customers can choose from 163 different products as it stands, but there are more that it could add in future, including refrigeration. All equipment is covered by a two-year warranty.
Mr Mu said that although iMettos is a new brand, customers could be assured that they are buying tried and tested equipment as the factory it sources from in China has been making the products for other European markets for years.
“The manufacturer has been supplying exactly the same models and machines to the German and French market for the last 13 years, so I am very confident about our products because they are matching the German standard.”
He said the company would make it easy for customers to get hold of the kit they want.
“We are keeping around nine containers in stock because we don’t want product running low. We started selling from the middle of September and since then we have been contacting distributors. And you also can find our products on eBay and Amazon. And we have our own website so we welcome customers to order or even check the technical specifications there.”
iMettos’ stand is covered with the slogan ‘bringing changes to the catering equipment market’. Asked to elaborate, Mr Mu said: “That is our ambition. I won’t say we are intent on becoming very big very quickly – we just want to offer good products and better service to customers.”