Falcon Foodservice Equipment insists the right equipment and specification advice is “absolutely critical” for any budding food concept after becoming the sponsor of the Operator of the Year for Best New Concept at the 2021 FEJ Awards.
The UK foodservice market has proven during the pandemic that it continues to be one of the most vibrant in the world, with new operators, cuisines and business models springing up all the time.
“As innovators ourselves we understand how important it is to support new ideas and concepts,” said Lawrence Hughes, sales director at Falcon Foodservice Equipment.
“They represent change, and change is what drives our industry forward. We want to recognise and celebrate what’s new, so that we can support those businesses that are helping to transform the foodservice market. Given the challenges of the past 18 months, new ideas are going to be more important than ever in helping us come to terms with the status quo.”
With operators facing pressures in all parts of their business these days, Mr Hughes said that it’s important for manufacturers to be able to offer specification advice and, better still, have the flexibility to develop the right products for their customers.
“The right equipment is absolutely critical for any new food concept,” he said. “If the equipment isn’t right, the food produced isn’t going to be right either. One of the great benefits of being a prime cooking equipment manufacturer is working with operators to help them develop new ideas – not only in terms of helping with menu development, but also ensuring the right balance is struck to get the most affordable equipment, with the features needed to ensure the concept is a success.”
Falcon’s development kitchen in Stirling – where it also manufactures its range of cooking equipment and foodservice products – continues to be busy.
As well as helping operators with new menu ideas and testing equipment prototypes, it has also seen an increase in customers requiring support with developing best practice routines for coping with the pandemic restrictions, such as the need to reduce touch points.
“We’ve also developed products to help overcome these challenges – such as the ScanHeat microwave, which minimises touch points,” he revealed. “Similarly, our Connected Kitchen platform is helping to bring the benefits of connectivity to every kitchen – in this context, it can reduce the number of visitors to the kitchen, since data such as HACCP can be collected remotely.”
The FEJ Awards take place on Thursday 23 September at the Hilton Canary Wharf and Mr Hughes said the business is looking forward to the occasion after the events of the past 18 months.
“Just being there, meeting our friends and colleagues, is going to be brilliant. Plus, of course, sponsoring an award is a great opportunity for us to support the industry after this most difficult time.”
Nominations for the FEJ Awards are currently open. To submit an entry click HERE.