Falcon Foodservice Equipment has handed area sales manager Paul Bayer the task of managing Lainox combi oven sales in the UK.
Falcon took over distribution of the Lainox range two years ago after the closure of fellow Ali Group company Dawson MMP, which had previously been responsible for the business.
Falcon’s sales and marketing director, Lawrence Hughes, said the creation of the new role shows how much importance it is placing in the Lainox brand.
“It’s proven to be a very popular addition to our product portfolio and is the ideal complement to a Falcon cookline. We have exciting plans for Lainox in the coming months and Paul is the perfect person to be driving these forward,” he commented.
Falcon’s plans for the Lainox brand include expanding its live cooking demonstration programme across the UK, so that more potential buyers can get hands-on experience of the equipment.
Mr Bayer said: “The manufacturing quality is excellent and the range offers a great choice of sizes and functionality for the foodservice operator. I’m really motivated by the prospect of growing our market share even faster.”