Family-run Italian restaurant brand to sink £50m into UK expansion plan

Tony Macaroni

A Glasgow-based Italian restaurant chain is bidding to become a ‘prized fixture in every UK town and city’ after announcing plans for a £50m expansion scheme.

Tony Macaroni, which opened its first restaurant in 2007 and now has 19 sites in operation, is aiming to open 100 new restaurants in England, Wales and Northern Ireland over the next three years, bringing its new franchise model into focus.

The new model targets quality sites in city centres, retail parks and shopping malls for expansion, giving individuals the opportunity to invest and launch their own franchise.

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Tony Macaroni is part of the Marini family’s Viva Italia Group, along with Neapolitan pizza restaurant Mozza, the art deco cafe and restaurant Nardini, and Edinburgh’s Bar 1821.

The brand said it was ‘perfectly positioned’ to come out of the Covid-19 pandemic ‘stronger than ever’ with trading levels looking healthy since reopening after lockdown.

Speaking to local press, boss Sep Marini said: “Ultimately, I want the brand to become a prized fixture in every city and large town across the UK – and whilst we will continue to open more restaurants ourselves across Scotland, the time is right for us to offer experienced franchise operators, with the best locations in England, Wales and Northern Ireland, the chance to bring this much loved brand into their portfolios.”

Tags : brandexpansionfranchiseitalianRestaurantsScotlandtony Macaroni
Zoe Monk

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