Fast casual chain Slim Chickens hatches UK growth plan

Slim Chickens

Boparan Restaurant Group has kicked off 2020 by confirming that its seventh Slim Chickens site will open in Kent next month.

The American fast-casual concept, which specialises in premium, cooked to order chicken, will open its next UK site in Bluewater shopping centre, bringing an authentic taste of Arkansas, USA and its renowned Southern US hospitality to the south east of England.

The opening comes just two years after the brand’s successful UK launch in London’s James Street.

Story continues below

Since then, demand has been such that two further London sites have opened in Brunswick Centre and Soho, and Slim Chickens’ restaurants are now firmly established in Cardiff, Bristol and Birmingham.

This latest opening is also confirmation of BRG’s ambitious plans for Slim Chickens, with more new restaurants planned to open in key UK cities throughout 2020.

Richard Pigott, head of operations at Slim Chickens, said: “We continue to have a fantastic response to Slim’s in the locations we have opened so far and the number of ‘Slimthusiasts’ is growing rapidly across the UK and, in keeping with all of our other outlets, our most recently opened restaurant in Bristol is already performing way ahead of our expectations.”

The chain’s menu features the brand’s most iconic dishes including hand-breaded, buttermilk marinated chicken tenders.

Customers can also choose from a selection of five signature sides including fried pickles and mac and cheese.

Slim Chickens operates 100 stores in the US and has plans to grow its global network to around 500.

Tags : Boparan Restaurant GroupSlim Chickens
Andrew Seymour

The author Andrew Seymour

Leave a Response