Fast-casual chain with UK momentum plans to take concept into more international markets
German Doner Kebab – which is currently implementing a huge UK roll-out programme – has revealed it is also expanding on the other side of the Atlantic. The company is set to open its first US store in New Jersey later this month. Its flagship kebabs are made using premium, lean, tender meats and fresh, local vegetables, served in handmade, toasted breads with unique signature sauces. Food will be freshly prepared in front of customers in its kitchens. “The US offers a huge opportunity for GDK, and we are excited to be opening our first US restaurant at American Dream,” said Nigel Belton, managing director of German Doner Kebab North America. “German Doner Kebab is exciting consumers across Europe and Canada, offering a fast-casual concept that is responding to the needs of Generation Z. We are now recognised as a top fast-casual brand of the future, and we are looking forward to bringing this German Doner Kebab experience to people. The brand successfully launched two restaurants in Canada in Ottawa and Surrey in 2020 and recently opened a flagship restaurant in downtown Toronto. Plans are now in place to open 100 new restaurants in Canada over the next 10 years, and the development pipeline also includes key US locations spanning New York City, New Jersey and Houston. The opening of German Doner Kebab’s first US location is in partnership with franchisee Yunus Shahul, who brings significant experience in the restaurant industry. The New York native operates two Saravana Bhavan Indian restaurants and a growing Cousins Maine Lobster portfolio throughout New York and Connecticut. “Yunus is the perfect partner for us and brings a great track record in the fast-casual space that will be invaluable as we launch German Doner Kebab to US consumers,” said Mr Belton. German Doner Kebab’s first location opened in Berlin in 1989, and today has over 70 restaurants across the globe. Its North American expansion is a piece of GDK’s global growth plan that also includes the UK, Sweden and the Middle East, with over 700 franchises already signed-up to its global growth strategy.