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Fast-casual operator boosts franchise development team as it sets sights on growth

Christian Bradford, international development director and Steve Turner, international development director

Hero Brands has appointed two new international development directors to develop new master franchise partnerships throughout the globe.

Christian Bradford and Steve Turner join Hero Brands as it gets set to embark on a period of rapid growth across its exciting brand portfolio, which includes German Doner Kebab, Choppaluna and Island Poké.

Christian Bradford comes from Buckingham Consulting, where as the director of global business development he worked with retail and F&B concepts and over 500 master franchise companies.

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Steve Turner is a global retail brand builder and joins from Al Mana Group where he recruited some of the best-in-class franchise partners in territories spanning Iraq, Iran, Armenia, Kuwait and Indonesia.

Hero Brands is focused on building the food brands of the future and brings a leadership team assembled from the world’s leading global food and beverage brands.

Its portfolio includes German Doner Kebab which has revolutionised the kebab in the UK and is now forging ahead with expansion plans in the UK and throughout the globe, with 700 franchises already signed-up to its global growth strategy.

Choppaluna is a fast, fresh, food-to-go and dine-in brand which has opened locations in London and Berlin in the past 12 months.

Hero Brands has also recently brought Island Poké into its fast-casual portfolio. The UK’s leading poké operator has a development pipeline of 23 Islands over the next five years, which will treble its current UK footprint.

The pair will be charged with expanding these exciting brands throughout new territories across Europe, South East Asia, the Middle East, Africa, and the Americas.

Athif Sarwar, CEO of Hero Brands, said: “We are delighted to add Steve and Christian to the team. Their business expertise and international contacts will be a key asset as we forge ahead with our global growth plans.”

Fast-casual chain with UK momentum plans to take concept into more international markets

Tags : choppalunaGerman Doner KebabHero BrandsIsland PokéPeople
Andrew Seymour

The author Andrew Seymour

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