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Fast casual operator pulls the plug on UK sites

Herman Ze German, Birmingham Grand Central 2

German-focused fast casual dining operator Herman ze German is to close all of its UK sites after succumbing to the pressures of Brexit and Covid-19.

The brand had been entirely focused on the London market, with sites in Charing Cross, Fitzrovia, Soho and White City, although it did operate in Birmingham for a period last year.

It had been operating since 2008 after founders Azadeh Falakshahi and Florian Frey spotted an opportunity to bring authentic German cuisine to the capital.

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Although it had built up a loyal base of customers, the coronavirus pandemic has impacted its plans to carry on.

It said in a statement: “Sadly we have to announce that after more than 10 wonderful years in London, Herman ze German will permanently close all London locations.

“Covid-19 has hit us really hard, as it probably has most of you too. Knowing that Brexit will follow at the end of this year, we had no other choice but to pull the plug. There is no way for us to go any further with the restaurants in the UK.

“We are extremely gutted as we put our heart and soul into this project, delivering you our delicious Currywurst and German Beers.”

The owners thanked customers for all the support they have received over the years.

Herman Ze German debuts first site outside of London

Tags : BrexitclosuresHerman ze Germanoperators
Andrew Seymour

The author Andrew Seymour

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