Fast-growing Chinese takeaway chain Hotcha is in high spirits after signing a deal with two highly experienced multi-unit franchise operators.
The move will see the company gain an extra 10 stores in the Liverpool and Cheshire area, and while it is currently only offering multi-store opportunities, it is the first deal of this magnitude for the Bristol-based operator.
The franchisees between the agreement are Chris Wright and Keith Janion, both of whom have extensive experience of the foodservice arena and a solid track record of building and managing teams.
Wright started his career with a large supermarket group before overseeing the food and beverage operation of a large 5-star holiday company. Janion managed a network of pubs and restaurants before taking a senior management role with one of the world’s largest fast food franchises.
The pair had been exploring various franchise opportunities but felt that many of the biggest brands were close to saturation point. After initially focusing their efforts on the coffee shop, they discovered Hotcha and agreed it was the just the kind of ambitious franchisor they were looking for.
Earlier this year, Hotcha founder James Liang revealed his aspirations to turn the company into the Domino’s Pizza of the Chinese takeaway world.
“Despite the enormous popularity of Chinese food all over the country, there are no national players of the type you see in the pizza, chicken and burger markets” he explained. “Those highly successful brands all developed models that gave consistent quality without the prohibitive cost of a highly trained chef in every outlet – well we’ve done the same with Hotcha and we’ve proven it works.”