FEA creates database of installed foodservice equipment across UK market

Simon Frost, director, sales and chain accounts

The Foodservice Equipment Association has launched a database that provides users with granular data on the type of commercial equipment installed in different sectors of the foodservice market.

Based on live, constantly updated information, the Industry Insight database is the result of collaboration between the FEA, its members, equipment suppliers and consultants, and foodservice database specialist Caterlyst.

It has been in development for two years and its aim is to create what the FEA describes as a genuinely unique set of data that offers a deep understanding of the installed base of foodservice equipment in the UK.

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The database is supplied in modules covering specific product areas – the first three to launch being cooking and warming products, warewashers and refrigeration.

Each module gives an overview, with the total number of outlets and appliances in the market, then users can drill down by sector by product type.

For example, it is possible to look at passthrough dishwashers in small, medium or large pubs, or examine the 20 largest pub groups, and split the outlets by region. There are links on the database to individual sites, so that users can look them up in greater depth.

Each quarter subscribers receive an executive summary report, highlighting trends and changes and giving a top-line commentary.

Simon Frost, chair of the FEA Statistics Committee (main image), who has led the project since its conception, said: “By detailing the product penetration by sector, the database shows users where the gaps and opportunities are, allowing them to optimise their marketing and sales efforts, based on live data.

“There is so much potential here – for example, the regional breakdown can help direct a sales force’s efforts. I believe it will become the bedrock of many companies’ sales, marketing and new product development strategies.”

The cost of Industry Insight is £875 per module per year, for FEA members, although there is a special ‘3 for 2’ launch offer, until March 17 2021, giving members the chance to buy all three modules for £1,750. On top of that is a cost of £150 per year per user licence.

For non FEA members, the cost of the three modules is £5,000 plus £150 per licence.

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Tags : databaseFEA
Andrew Seymour

The author Andrew Seymour

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