FEA webinar to shed light on ‘playbook approach’ to market recovery

Keith Warren, chief executive 1

The Foodservice Equipment Association will run a live webinar tomorrow showing how industry companies can plan through uncertainty.

Entitled ‘A playbook for recovery: how to use uncertainty to power your growth’, the session will explore how catering equipment manufacturers can combine short term strategies and agile, flexible plans to win market share even in the most unpredictable of times.

The webinar, which takes place at 11am tomorrow, will be led jointly by Keith Warren (main image), chief executive of the FEA, and business advisor and foodservice industry specialist Martyn Drake.

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“Right now, nobody knows how or when the lockdown will end,” said Mr Warren. “Businesses have a clear choice: they can either wait and react on a daily basis, with leaders having to work it all out on the hoof; or they can adopt an inclusive, flexible, adaptive approach to planning for the future.

“We’ll show how this second way, the ‘playbook’ concept, can give a company’s people the clarity and reassurance they need now, while enabling the business to burst out of the gate at lightning speed the moment the opportunity comes.”

The webinar is free to all FEA members and will cover:

– The playbook approach
– Lessons from lockdown
– Secrets of strategic agility
– Options and innovations
– Where championships are won

The duo aim to take as many specific questions from the audience as they can and provide frameworks, insights and advice to attendees position their business for the fastest possible return to rapid growth.

The webinar is part of a series FEA is putting on for its members. For access contact:

Tags : coronavirusFEAWebinar
Andrew Seymour

The author Andrew Seymour

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