FEJ AWARDS 2021 WINNER: Operator of the Year for Innovative Kitchen Design

Operator of the Year for Innovative Kitchen Design 2021

The winner of the Operator of the Year for Innovative Kitchen Design category is Cinnabon.

This accolade, sponsored by Specifi and presented by VP sales UK and Ireland Nic Banner, recognises the significance of a well-designed kitchen to achieving a happy team of chefs, impeccable service and outstanding food, and aims to recognise multi-site operators that have invested in new kitchens and spent time identifying the right design and lay-out to ensure operational excellence.

Dan Smith, brand manager at Cinnabon, said: “Since May we’ve opened nine stores which is pretty impressive and another 14 to come in the next nine weeks as well so our expansion is going to continue and it’s a really exciting time. I think the efforts from the teams back in the stores. It really is unbelievable.”

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Louise Taylor, senior brand manager at EG Group, said: “This is just absolutely phenomenal. We only actually started back in November last year so we were really hit by the pandemic but to top things off with this is just amazing.” 

EG Group has taken an aggressive push into rolling out Cinnabon stores in the UK, with a flexible and adaptive process ensuring it can go from choosing a site to opening in just four weeks.

The chain has created a template that can be implemented within a small footprint to maximise space efficiencies. Combi ovens and provers are stacked to utilise space under the oven that would otherwise be wasted.

A dedicated rolling area allows staff to freshly roll dough to make products in store.

At larger sites, central production facilities have been created which then feed smaller stores, taking the pressure off locations where footfall and demand are extremely high. Dedicated pre-launch training has helped it overcome the complexities of going from forecourts to retail settings.


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Tags : FEJ AwardsOperator of the Year for Innovative Kitchen DesignSpecifi
Andrew Seymour

The author Andrew Seymour

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