FEJ AWARDS 2021 WINNER: Operator of the Year for Menu Development

Operator of the Year for Menu Development 2021

The Operator of the Year for Menu Development is The Alchemist.

This category, sponsored by Unox and presented by UK managing director Scott Duncan, recognises that kitchens aren’t just places for operators to prepare food for customers or guests — they are also a test-bed for devising new menus, product creations and dishes. It therefore honours operators that have enhanced, improved or grown their menus over the past year, acknowledging the investment that goes into making this happen.

Seamus O’Donnell, culinary director at The Alchemist, said: “This is fantastic, this is the team’s as well by the way, it’s not just us.”

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Viny Kaizer, operations head chef at The Alchemist, added: “We create a menu but the teams have to implement it and be cooking it in the kitchens so this one really is for them.”

Known for creating amazing theatre for customers through its creative cocktails, The Alchemist continues to rise to the challenge of producing an all-day dining menu delivered with a twist.

Lockdown certainly hasn’t dampened its enthusiasm for developing dishes that support the drinks offer and demonstrate the highest regard for sustainability.

Adding to its already successful list of products such as ‘Rubies In the Rubble’ ketchup – made from rescued fruit that would otherwise end up in landfill – the company’s new plant-based burger and ‘Phish Finger’ are the perfect fit for the flexitarian diet.

Sourcing unique, innovative quality products which are fun and Instagramable is a priority, with chorizo doughballs with syringes filled with cheese sauce and and handmade skull-themed chocolates capturing the imagination. 


  • Cote Restaurants
  • Greggs
  • Loungers
  • The Alchemist
  • Tortilla


Tags : FEJ AwardsOperator of the Year for Menu DevelopmentUnox
Andrew Seymour

The author Andrew Seymour

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