FEJ TV: Taco Bell installs ‘reverse’ beer dispenser at new stores

Fast food chain Taco Bell is now offering beer at some of its UK locations – and has specified the “world’s most efficient beer dispensing” in a bid to lure customers.

At its recently-opened Hammersmith store, the Tex-Mex brand is using the Bottoms Up system, which features a special branded magnet that keeps the liquid locked into the cup once it has been dispensed.

The American manufacturer that supplies the system is now exporting it to 34 countries and claims it offers a 98% keg yield versus the 70% from traditional dispensers.

It also claims that customers have seen an increase in revenue by an average of 30% thanks to its ability to pour beer hands-free.

Click on the video below to see how the dispenser works.

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