Byron is set to stake its claim for a piece of Glasgow’s premium burger market after becoming the latest chain to confirm its arrival in the city.
The group has secured a site in West George Street, which is expected to employ more than 40 people when it opens. No launch date has yet been set.
Byron believes Glasgow is the ideal location for its entrance into the Scottish market because of the strong dining options that currently exist in the city. Rivals such as GBK, Five Guys, Burger Meats Bun and Buddy’s already ply their trade in the market.
Founder Tom Byng told The Herald: “Glasgow has a great burger scene and a fantastic restaurant scene in general. We always like to be in good company. We think Scotland’s beef is the best you can get, which is why we’ve always used it in our hamburgers — so it was a natural step to look to opening here as we grow.”
Byng said that Byron had been looking to open in Scotland for some time but until now it had struggled to find the right location. He wouldn’t be drawn on whether it has designs on further restaurants north of the border.
“Our attitude has always been to do the best job we can with every new restaurant and then see where that takes us. If customers like what we do and ask us to open elsewhere, then that’s a good sign.”
Byron operates around 50 outlets with the majority based in London. It also has restaurants in major cities such as Bristol, Leeds, Leicester, Liverpool and York.
The picture above is the kitchen at the Byron site at Bluewater Shopping Centre in Kent. The installation was carried out by Catering Projects, the Chesterfield-based commercial kitchen and bar specialist.