Five Guys beefs up in Midlands, closes in on first drive-thrus

Five Guys Baker Street

Five Guys is set to open a new branch at a Derbyshire designer outlet village as it continues its UK expansion programme post-Covid.

The burger chain has secured a site at McArthurGlen Designer Outlet East Midlands, near Alfreton, and will be fitting out the kitchen ahead of its opening later this year.

The outlet will be based adjacent to a Wagamama branch inside the complex’s food court.

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Five Guys already operates a site within the area as it has an existing store in Derby city centre.

The Midlands remains a key region for the brand as it is also understood to be exploring potential locations in Coventry city centre with a view to opening in the summer.

Its strategy has been to find prime A++ locations, with high footfall and visibility, of between 2,000 and 5,000 square feet, with at least 1,500 square feet at ground floor.

Meanwhile, Five Guys is also interested in launching a drive-thru format and revealed it is seeking drive-thru restaurant opportunities on “busy arterial routes”.

It has identified several sites that could allow it to debut the concept this summer.

It has been buoyed by the success of its ‘curbside’ scheme, launched during the pandemic to allow customers to collect orders without leaving their vehicles.

Orders placed through its app or website are brought to customers’ cars by a staff member.

Five Guys this week reopened 48 sites in the UK for outside trading.

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Tags : Five Guys
Andrew Seymour

The author Andrew Seymour

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