Five Guys fast-tracks international franchise strategy

Five Guys burgers

Five Guys is set to give its international franchise strategy a massive push by committing to almost quadrupling its global footprint from eight countries to 28 over the next five years.

The burger chain, which has had huge success in the UK since it began trading in the UK two years ago, said its immediate focus is on continued expansion throughout Europe and the Middle East and entering the markets of Australia, Japan and South Korea.

News of its international growth drive comes just weeks after the 1,400-unit group opened its first site in Paris, which has made a strong impact in the market since its launch.

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While Five Guys continues healthy domestic growth with close to 100 units opening annually, its success and demand in international markets to date has provided the confidence to fast-track international expansion.

“We always knew international was going to be a strong opportunity,” said COO Sam Chamberlain, “but the results have outpaced even our most optimistic projections.”

Five Guys opened its first restaurant outside of North America in 2013 in London. In three years, it has grown to more than 50 locations in the UK, and in the past year has entered five new markets: Ireland, UAE, Saudi Arabia, Kuwait and France.

Average unit volumes in international markets are running as much as five to seven times that of domestic locations.
“The demand from international consumers has been overwhelming and we are applying resources to meet this demand,” said Chamberlain.

Senior executives from Five Guys are planning to travel to Asia in October to meet with prospective partners, he added.

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Andrew Seymour

The author Andrew Seymour

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