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Flexeserve sales up 50% to £12m as leading chains turn to innovative display units

Jamie Joyce, CEO, Flexeserve

Newly-published financial results from The Alan Nuttall Partnership reveal the extent to which the company’s investment in its Flexeserve foodservice equipment division has paid off for the business.

The Hinckley-based outfit has transformed its production facility over the past year, introducing LEAN manufacturing principles and more than doubling its rate of production.

That has led to sales of the Flexeserve Zone heated display units – which are used by Greggs, Pret and Asda among others – to jump by 50% from £8m to £12m.

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The system enables stores to display and hot-hold an ever-expanding variety of high-quality food-to-go without compromising appearance, taste or texture.

The manufacturing investment has been supported by the creation of a Foodservice Innovation Centre, which provides a facility for customers to fine-tune their menus and maximise the shelf life of their products.

CEO Jamie Joyce said: “Although we’re foodservice equipment manufacturers, we pride ourselves on being so much more. Whilst competitors focus on the selling of equipment, Flexeserve provides foodservice solutions. Our team of experts advises customers on menu development, recipe, cook method, packaging optimisation and temperature regimes, enabling them to deliver the best possible product to the consumer.”

One of Flexeserve’s priorities this year is to establish strong brand recognition outside of the UK.

It made £1.9m from export sales last year, but a flurry of international distributor appointments has left the business targeting overseas revenues of £5m once some normality returns to the market.

While these are turbulent times at the moment, Mr Joyce said the company still has “significant committed orders” on its books and new notable, international customers that it is working with in 2020.

Nuttall’s development chef takes on ‘customer experience’ post following Flexeserve growth

Tags : FlexeserveFlexeserve Zoneheated display unitsThe Alan Nuttall Partnership
Andrew Seymour

The author Andrew Seymour

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