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Flexitarians’ appetite for plant-based food-to-go drives menu development

Chef in kitchen cutting vegetables

Next week’s Lunch! trade show will feature a record number of plant-based and ‘meat-free’ innovations, organisers of the event have revealed.

The UK is said to have launched more vegan products than any other nation last year, making it the country’s fastest growing culinary trend and generating more than £300m in value.

With 21% of the population claiming to be ‘flexitarian’ and one in eight Britons choosing to be vegetarian or vegan, operators attending the show on 19-20 September will be exploring ways to cater to this thriving trend.

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“I think vegan/plant-based is still where things are at, but more from a flexitarian perspective of people looking to take days off meat or just generally reduce their meat consumption,” said Martyn Clover, head of food at Tortilla.

Attendees will have the opportunity to discover cutting-edge meat-free alternatives, healthier plant-based snacks, and ‘better for the planet’ products at the show, which takes place at London ExCeL.

“Obviously veganism, vegetarianism and lower meat consumption is a critical trend.  Most healthy food trends are becoming embedded now as consumers demand as much flexibility out of home when eating as they can have at home,” agreed coffee market expert and Lunch! speaker Anya Marco.

The UK’s biggest annual trade showcase for the café, coffee shop and food-to-go sector will host a record 400 exhibitors, with around 52% offering vegan or vegetarian alternatives.

Tags : exhibitionsflexitarianlunch!menu developmentvegan
Andrew Seymour

The author Andrew Seymour

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