Food delivery companies have set their sights on in-office catering as the demand for variety and quality in business dining grows, a new report has suggested.
In-office catering is the latest frontier that food delivery companies are desperate to conquer having already revolutionised the high street restaurant scene, with Just Eat and Takeaway.com both having made major acquisitions recently.
In Just Eat’s case, it snapped up B2B food delivery company City Pantry, demonstrating its ambitions to enter the world of corporate lunch.
Graeme Smith, managing director of AlixPartners, publishers of the annual Foodservice Growth Report, said: “As we look at how people are now starting to consume food and want food to be provided to them, it really is very much centred on choice, variety and flexibility. We’ve seen it very much with Deliveroo and Uber Eats on the high street but now it’s very much coming to the B2B market.”
With food delivery businesses like Deliveroo expanding the reach of its business by opening ‘ghost kitchens’ around London to meet increased demand for a wider range of cuisines, the in-office catering market seems like a natural next step.
Dean Kennett, managing director of Fooditude, said in this year’s report: “I’ve seen first-hand how the sector has changed and continues to adapt to client needs.
“I believe traditional contract catering is changing and that the delivered-in approach can provide all the assurances of traditional models with the agility and flexibility required in the fast-paced world of workplace food.”
With a heavy focus on the role that food plays in the wellbeing of a business’s employees, delivery companies have begun seeing the opportunity to expand into the world of corporate lunches, capitalising on the need for a wide range of quality food in offices.
Kennet continued: “From my point of view, delivery has arrived and it’s here to stay.”