Food safety business Navitas Group has appointed Dan Hawkie to the newly-created position of commercial director as it looks to expand after securing £745,000 of equity funding.
Mr Hawkie brings more than 15 years’ hospitality industry experience to the business, most recently as head of business development with operations management company, Trail.
In his new role heading up Navitas’ Leicestershire-based sales team, he will direct and focus sales effort and oversee the recruitment of 10 new sales staff as the firm seeks to secure enterprise partnerships, enhance its reseller network and develop new channels – in particular for its digital food safety management system, Navitas Food Safety.
He said: “I’m excited to be joining Navitas at such a pivotal stage in its development and helping to maximise the fantastic market opportunity we have. It’s a business with an unrivalled set of products and services to support hospitality operators – from environmental health consultancy and training to compliance and digital food safety management – combined with a great reputation and pedigree.”
Ben Gardner, CEO of The Navitas Group, added: “Dan is a proven performer in the food and hospitality sector and will play a key role in helping us meet our ambitious growth targets. He joins us from another innovative company and through Dan we hope to be able to develop a closer relationship with Trail in the coming months.”
Earlier this year Navitas secured £745,000 of equity investment in its digital food safety management business from the Midlands Engine Investment Fund (MEIF).
Regional SME investor, Foresight Group made the investment that will allow the firm to roll out its automated digital food safety technology to food and hospitality outlets across the UK and overseas.
In addition to increasing headcount, Navitas plans to use the finance to bring its manufacturing in-house.
By producing its unique digital food safety hardware – smart probes, hubs and pods – in the UK, the firm said it will be able to control its supply chain, allowing it to keep pace with the growing demand for new approaches to food safety.