A new marketing agency targeting the foodservice industry has been launched in the UK.
Macintosh Marketing is the sister business of foodservice consultancy Macintosh Foodservice Solutions, owned by industry veteran Radford Chancellor, who is one of three co-owners of the new business.
Mr Chancellor is joined by Mark St. Andrew MPRCA, a PR and communications director who has held roles at News Corp, the Cannes Lions International Festival of Creativity, and Publicis Groupe UK, and James Bailey , who brings a wealth of experience and client knowledge from previous roles.
The pair will lead the outfit as creative director and client services director respectively.
“All brands need effective branding and marketing strategies if they want to thrive in a competitive industry, and B2B foodservice brands are no different,” said Mr Chancellor.
“Macintosh Marketing was born with a view to helping our clients grow their brands and maximise their business potential. We’ve got a brilliant team in place and I can’t wait to see the amazing work the agency delivers.”
Mr Chancellor said the business has already agreed contracts with a number of companies in the foodservice sector, including hygienic wall cladding supplier Jemiclad and catering components supplier Chef-Link.
Macintosh Marketing’s services will include social media strategy, brand development, exhibition support, promo and customer materials, digital services and video production.
It will operate from offices in West Sussex and Edinburgh.