A new food tech start-up is targeting London customers with a unique business model based on utilising restaurant kitchens currently out of action.
Pataka is the brainchild of Arjun Baljee, who believes his idea for “bright kitchens” can capture a slice of the fast-growing delivery market while offering restaurant owners income while they are closed.
Mr Baljee, whose family runs numerous prestigious restaurants in India, is promising to offer an “authentically updated” Indian experience that combines familiar dishes with interesting seasonal flavours.
Using kitchen infrastructure that is already in place, Pataka’s team of chefs will aim to provide innovative Indian food delivered as though it’s just come off the stove.
The first site opened last week at London Victoria’s iconic Adrian’s Restaurant, with a further five sites planned across London within the next three months.
Mr Baljee said that Pataka – which means ‘firework’ in Hindi – will bring an explosion of flavour in a smart, modern manner.