Former Atosa and Electrolux salesman settles into Maidaid post

Andrew Bennett, area sales manager, and Robert Wager, general sales manager

Maidaid Halcyon has bolstered its team by appointing Andrew Bennett as a new area sales manager.

Mr Bennett – who most recently served as an area sales manager at Atosa – will be tasked with driving sales for the warewashing business.

He also has experience of the industry from a previous role at Electrolux, where he handled national accounts and express 24-hour delivery.

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Robert Wager, general sales manager at Maidaid, said: “We are thrilled at the appointment of Andrew and welcome him to the Maidaid team. Maidaid is growing at a rapid rate and Andrew’s experience and background will help continue our success.”

Maidaid recently celebrated 45 years in business. The Northamptonshire-based company was first formed as Maidaid Ltd back in 1974, by founders who identified the need for under counter cabinet glasswashers for use in the UK hospitality industry.

At the time, the majority of pubs only hand-washed using a countertop rotating brush and dried each glass by hand.

After three hard years of trying to sell the concept, the breakthrough eventually occurred with a major pub group and single orders from pub tenants and owners turned into a regular order stream.

As the company grew it merged its Halcyon and Maidaid brands, enabling it to offer the range it continues to present today and added larger rack and flight machines into its regular range.

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Andrew Seymour

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