A former industry colleague of Glen Crossland has paid a touching tribute to the popular marketing specialist, remembering him as someone who “put his heart and soul into everything that he did”.
Michelle Frost, who served as financial operations director at Dawson Foodservice Equipment for seven years up until 2017, worked alongside Glen as he made his name in the industry during his formative years with the business.
In a heartfelt post that she has given FEJ permission to share, Ms Frost described how she joined the Comenda and Lainox distributor in Barnsley just a few months after Glen had been hired to support its marketing activities.
She wrote: “On the 2nd of August 2010 I walked through the doors of Dawson MMP Limited, ready for a fresh challenge. On my first day I met Glen Crossland – fresh from university, he’d been with Dawson for a couple of months.
“At that time we didn’t even have a desk for him, but Glen didn’t care, he came to work every day with a smile on his face, making everyone laugh, plonking his little Adidas bag down wherever he could sit.
“Glen worked so hard and made friends easily, it was no surprise when he was awarded Dawson Employee of the Year. The impact his work had was huge and he strived every day to do a better job than the day before. It really paid off and within no time he was promoted to marketing manager.
“As we got to know each other we developed a work mum/son relationship, Glen would often come to me for advice or ask me to review tenders and contracts. In return he’d make my very basic presentations sparkle.
“He was a joy to be around and always at the centre of the office banter. We once went on a work trip and he was stopped at customs. When asked why he hadn’t any foreign currency on him, he pointed at me and told customs officers it was because his ‘work mum’ had it all!
“I’ll never forget Glen’s ‘Pie Wagon’, which rolled around most Fridays. Glen would use the showroom to put the equipment through its paces and then we’d happily all eat the results. These are precious memories.”
Ms Frost, who now works outside of the catering equipment industry, said her abiding memory of Glen would be of the time they recorded top secret videos for Dawson’s company conference.
“Unbeknown to some of our colleagues they were going to be entered into a Strictly-style competition and Glen and I recorded instructional videos to help them along. We dressed as rubber chickens for The Birdie Song, zombies for Thriller, Psy for Gangnam Style and Johnny and Baby for Time of My Life. Glen made the best Baby! Filming those videos will be imprinted on my mind forever.
“It wasn’t a surprise to anyone that Glen was so successful and Walnut Creative went from strength to strength. He put his heart and soul into everything that he did. Like all his Dawson family I’m heartbroken and know that the world will be a lesser place without him. My thoughts are with all his family, friends and the Walnut family.”