Former FA chief brings business nous to Whitbread

Adam Crozier, non-executive director

Adam Crozier, the boss of ITV and a former chief executive of the Football Association, is to take on a non-executive director post at restaurants and hotels giant Whitbread.

Crozier’s appointment will be effective from 1 April 2017, when he will also become a member of the company’s Remuneration Committee.

He has been chief executive of a number of public and private sector organisations in the media, logistics and retail sectors over the last 20 years.

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He Adam began his career in sales and marketing, initially at Mars and then at the Telegraph, before joining Saatchi & Saatchi Advertising in 1988 where he held a number of roles before being appointed joint chief executive in 1995.

He then went on to be chief executive of the Football Association and then Royal Mail Holdings plc before joining ITV in 2010. In addition, Adam has held non-executive positions at Debenhams, Camelot Group and G4S.

Richard Baker, chairman of Whitbread, said: “Adam is a very high quality business leader, with a strong background in business transformations, brands, communication and marketing and his expertise will be of great value to the Whitbread board as we continue to expand our successful Premier Inn and Costa brands.”

Whitbread employs 50,000 people in over 2,300 outlets across the UK, serving more than 27 million UK customers every month.

Tags : Adam CrozierCostaFAPremier InnWhitbread
Andrew Seymour

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