Andrew Galeckyj admits his decision to return to the refrigeration sector to head up UK sales for True was made easier by the fact that the brand is about to launch a raft of new equipment.
Mr Galeckyj joins the business from Britannia, but prior to that he spent a significant chunk of his career with Foster Refrigerator, heading up its projects business unit.
He will now lock horns with his former employer and believes True will be a tough opponent to compete with given its imminent roll-out of new lines specifically developed around the requirements of the UK kitchen design project market.
“I’m delighted to be joining True at this exciting time for the company. I wouldn’t be coming back to refrigeration if it wasn’t to seriously shake up the industry, and these new products really do tick all boxes for kitchen designers and their clients,” he said.
“Design standards, including flexible drawer configurations, and industry-leading energy efficiency, combined with True’s refrigeration systems, will make for a very compelling offering to equipment specifiers, and I’m looking forward to helping develop those key strategic relationships”.
True said that Mr Galeckyj brings a wealth of industry experience to the business and will assist in further developing relationships with key kitchen design houses and customers.
Scott Jones, True’s UK sales and key accounts director, said: “Andrew coming on board is a key appointment for us. His experience and expertise will help to further position True as the first choice in refrigeration for foodservice professionals.”
Mr Galeckyj’s first week on the ground with True will be at next month’s Hotelympia exhibition, where products from the new project kitchen lines will be revealed to UK customers.