Former Lincat director strikes deal to push Thermodyne sales in UK

Thermodyne at Frankie & Benny’s

American hot-holding equipment brand Thermodyne is seeking greater engagement with national accounts and independent operators over the coming months after opening up a new sales channel in the UK.

The brand is distributed in the UK by Bedfordshire-based Advance Group, which has entered into a joint venture with Kitchen and Restaurant Projects to increase sales of Thermodyne in the UK.

K&R Projects is a new catering equipment supply and consultancy business set up recently by Rob Gibson, the former sales director of Lincat.

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K&R Projects will take over the day to day responsibility of developing all sales of Thermodyne in the UK as a result of the tie-up. Rob_Gibson_150_224_c1

Mr Gibson said: “Thermodyne is a fantastic product and with the K&R focus we look forward to developing a broader sales strategy in the coming months. Advance has a done a great job promoting Thermodyne to its existing client base and we now look forward to taking the Thermodyne to new national account and independent clients.”

Thermodyne prides itself on supplying equipment that delivers precision cooking and holding.

“The Thermodyne patented ‘Heat Transfer System’ gives a precision heat transfer of plus or minus one degree, resulting in precision cooking and hot holding,” explained Mr Gibson. “This meets all of K&R’s company criteria of sourcing products that create solutions for clients, be it improving peak service times, improving food quality and consistency, increasing product yields, cutting labour costs, enhancing food safety or saving energy costs. The Thermodyne product ticks all of these boxes.”

K&R Projects will work towards achieving greater traction and specification within the UK, with a focus on driving the business through distributors.

Thermodyne claims that its cook and hot holding cabinets can be used for a wide range of menu items and will increase yields by up to 20% while using less energy than conventional cooking equipment. The product does not require ventilation.

Tags : Advance Groupcatering equipmenthot-holdingK&R ProjectsThermodyne
Andrew Seymour

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