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Former Lincat salesman brokers distribution partnership for Zerica

Dean Griffiths, sales manager

Zerica – the UK supplier of drinks dispensers – has formed a distribution partnership in the UK with Cascade Water Systems.

The deal was negotiated by former Lincat salesman Dean Griffiths, who joined the business last year.

Under the terms of the agreement, Cascade will provide sales, distribution and support of Zerica’s water products, while discussions with drinks machine distributors also remain ongoing.

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Cascade has more than 20 years of specialised industry experience in the UK, providing service and support for companies that use water coolers.

From this month, Zerica’s solutions will be available through Cascade with UK-wide drop shipping. It offers installation and maintenance with no minimum order quantity. Cascade will also deal with returns and warranty support.

Initially four models will be available; the Refresh P water fountain, either wall-mounted or freestanding, the freestanding Futura, and the under-sink U80.

Ideal for schools, offices, canteens or hotels and practical for conferences, events and catering, they represent an eco-friendly way to provide chilled and ambient water.

Zerica is the UK distributor of BeviLaNatura drinks dispensers.

Mr Griffiths said: “What is really exiting here is the technology – I’ve never seen anything like it. The depth and breadth of IoT in the BeviLaNatura drinks dispensers is truly remarkable. Two-way communication with the machines is happening right now with engineers able to modify parameters and fix problems remotely. I also deal with Zerica’s water units and this technology is starting to cross-over to the water dispenser products too.”

Earlier this year Zerica launched the super-compact Kolumna drinks dispenser from BeviLaNatura.

Using the same technology and with an interactive touchscreen similar to the other BeviLaNatura models, the Kolumna dispensing unit occupies minimal countertop space at just 25x26x49.5cm and is connected to an under-sink refrigeration unit.

Each dispenser has ambient, chilled still and chilled sparkling water as standard with enough clearance for bottles and carafes.

Tags : beverage equipmentBeviLaNaturaZerica
Andrew Seymour

The author Andrew Seymour

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