Food Innovation Solutions (FIS) – the consultancy headed up by former McDonald’s global food chief Mike Faers – has teamed up with MMR Research to launch a specialist product development venture called Cubo Innovation.
The initiative aims to offer a fresh perspective for food and beverage innovation, supporting rapid prototyping and placing real focus on commercial feasibility.
Blending consumer insights and co-creation with culinary creativity, Cubo aims to disrupt traditional marketing shackles, allowing fresh ideas to prosper with consumers at the heart of the NPD process.
The business will offer complementary support and inspiration to internal R&D teams to expedite innovation timings or provide a complete outsourced solution if required.
“While both MMR and FIS held this same philosophy for some time, it’s only now, with our powers combined, that we can more effectively bring this to bear on the very real challenges facing FMCG manufacturers looking to create new products in an increasingly tough environment,” explained Mr Faers.
He will oversee the new company along with Luisa Gibbons, director, future focus, of MMR Research Worldwide.
She believes there is an increasing need for more agile innovation when it comes to product development.
“R&D teams are stretched, not just with NPD challenges but also with pressures to reformulate in response to changing health regulations, and for cost-engineering in competitive markets. Increasingly these teams are lacking the bandwidth, the time, or the creativity needed for inspired innovation.”