Experienced development chef Philip Sanderson has been appointed by Valentine Equipment and Cuisinequip to grow its business in the UK and demonstrate its kit to foodservice operators.
Mr Sanderson joins the business from Rational, where he served as a senior regional development chef covering areas of London and the M4 corridor.
“My aim is to continue to support our distributors with the highest level of customer support and to deliver to our end-users as many solutions and benefits as their businesses demand,” said Mr Sanderson.
“I am delighted to be joining Valentine/Cuisinequip as the companies have outstanding reputations within the industry, and the role offers me the freedom to make entrepreneurial decisions which I hope will continue to grow an already well-established reputation for quality fryers, energy efficient induction appliances and innovative professional kitchen solutions.”
Steve Elliott, sales director for Valentine Equipment and Cuisinequip, said Mr Sanderson will be tasked with showcasing its range of cooking appliances and building its customer base.
“Phil has a great track record at the sharp end of delivering foodservice as a head chef, and within the industry as a development chef, and I’m sure the combination will work well for Valentine and Cuisinequip,” he commented.
“He will be able to demonstrate our broad portfolio from the new Alpina fryer to the latest addition to Cuisinequip’s range, the Mycook food preparation robot from the Taurus Group.”