Foster and Gamko unveiled new branding and the latest addition to the Foster G2 range at the HOST exhibition in Milan over the weekend.
The duo revealed new logos and fresh branding that is designed to reflect their innovative spirit and modern approach to refrigeration equipment design.
“Both companies celebrated significant anniversaries last year, and we took the opportunity to reflect on our heritage ahead of our rebrand,” said Katy Chilvers, marketing communications manager for Foster and Gamko.
Nick Bamber, European head of marketing for Foster and Gamko, said the increased alignment of both brands would give customers a streamlined experience and one point of contact for the two businesses.
“Although Foster and Gamko have been aligned for some time, we are now closer than ever. Our combined knowledge and experience, award-winning products and dedicated staff means we absolutely assert ourselves as the refrigeration experts,” he said.
Foster has also taken the opportunity to launch the new G2 Short in Milan, a low height version of its EcoPro G2 range.
The G2 Short can pass through standard doorways (measuring 1960x760mm) without the need for tilting, and with swivel brake castors there is no need for compromising mobility.
The company thinks the design is perfect for kitchens with low ceilings as it requires just 100mm space above the cabinet rather than the usual 300mm.
Mr Bamber said the benefit of Foster and Gamko’s shared technologies can be seen in the G2 Short, which is fitted with its +stayclear condenser.
Previously when low ceiling heights have been an issue, traditional undermount cabinets have been the go-to solution, whereby the fridge system is located at the bottom of the product.
The new G2 Short purports to solve this problem, and in doing so offers greater usable capacity (439 litres) compared to undermount solutions (411 litres), whilst utilising all the benefits of a top-mounted refrigeration system.