Fresh Element strengthens focus on sustainability in the North East

Too Good To Go App

Newcastle-based catering company Fresh Element joins the North East’s battle to reduce the £13bn annual spend on fresh food wastage.

The company has strengthened its stance on sustainability by being among the first in the North East to sign up to an app aimed at limiting waste.

Fresh Element was finding that at the end of the day fresh items like sandwiches, cakes and pastries produced in Baltic Kitchen were being leftover, despite applying discounts in the café itself.

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Fresh Element, which operates Six at Baltic and Garden Kitchen in Eldon Garden, has partnered with Too Good To Go, an environmental social enterprise that links its users to local restaurants, cafes and bakeries offering heavily discounted food that would otherwise be thrown away.

There are currently just five eateries in the North East which have signed up to the app, which has over 1.2m users worldwide.

Peter Hunt, co-founder of Fresh Element, said: “One of the problems facing the catering industry has always been wastage.

“It’s impossible to gauge how much you’ll need to produce at the start of the day. Despite most of the food being made to order products. Sustainability runs through everything we do, so it made sense to look into how we could reduce the small amount of waste that we can’t avoid.

“Too Good To Go provides us with the ideal solution. Instead of wasting good food we can make local users aware of the discounts on offer through the app and reduce the fresh goods that are leftover at the end of the day, while customers get delicious, fresh food at a bargain price.”

Meanwhile, Chris Wilson, co-founder of Too Good To Go, said: “We’re excited to be working with Fresh Element and look forward to helping them cut down on their food waste at the same time as inviting more people to try their freshly-made baked goods and sandwiches.

“As a nation we’re throwing away far too much food that’s perfectly good to eat – look no further than the 24 million slices of bread we bin every single day as an example and we hope Fresh Element can lead the way for more businesses to take action to curb this in the North East.”

Tags : AAK Foodservicefood wasteFoodserviceFresh ElementGood To Gowaste

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