British bakery chain Gail’s is set to open its 100th site today in East Sheen, it has been reported.
The launch of the 50-cover site follows recent openings in London’s Kensington Arcade and Bermondsey Street, as well as one outside of the capital in Fleet in Hampshire.
Tom Molnar, co-founder and chief executive of Gail’s, told Propel that the chain’s 100th site in East Sheen would be all “about the kitchen”, with no seating initially planned for the bakery.
He said the site would not be using any display cabinets and would instead keep products on trollies, noting that the chain was “always experimenting with new formats as it allows us to take advantage of different real estate opportunities”.
Further openings are also planned for Gerrards Cross in south Buckinghamshire and East Dulwich in London.
Menu expansion has shaped many of the longer-term equipment decisions that the company has made, with high-tech combi and bakery ovens now specified for every new launch.
Gail’s won the Operator of the Year for Equipment Innovation award at this year’s FEJ Awards.
How Gail’s is using equipment as a window into the freshness of its food offer
