Giraffe Concepts emerges as surprise buyer of Ed’s Easy Diner

Ed’s Easy Diner interior

Boparan Restaurants Holdings has made yet another acquisition by snapping up Ed’s Easy Diner through its Giraffe Concepts business.

Boparan, which bought Giraffe earlier this year from Tesco, will use the purchase of the 1950s-style restaurant chain to drive deeper into the quick service market.

The value of the acquisition has not been disclosed, but the deal is understood to include the Ed’s Easy Diner brand, the group’s head office team and more than 30 restaurants.

Story continues below

In a statement, Giraffe managing director Tom Crowley said: “Ed’s Easy Diner has been an integral part of the UK casual dining scene for the past four decades and we are very excited about the business joining the group and the opportunities ahead.”

Rumours of Ed’s Easy Diner’s sell-off gained pace this week, with private equity firm R Capital previously thought to be the favourite to buy the business.

Ed’s Easy Diner has grown quickly over the past five years and recently struck an agreement with travel operator SSP to open a branch at London’s Liverpool Street Station.

CEO Andrew Guy said: “Dwell time at train stations is certainly increasing and with a daily footfall of 180,000 people, we’re confident the Liverpool Street Diner will be a success. Together with SSP, we’ll aim to open 10 more Diners by the summer of 2020 in UK stations, airports and visitor attractions.”

Tags : acquisitionBoparan Restaurant HoldingsEd’s Easy DinerGiraffe Concepts
Andrew Seymour

The author Andrew Seymour

Leave a Response