Giraffe expansion plan gathers pace

Giraffe Newcastle

Restaurant chain Giraffe is planning to open three more sites by April as it continues its expansion under the ownership of supermarket giant Tesco.

The operator this week confirmed the launch of new outlets in Ellesmere Port, Ipswich and Glasgow, taking its store network to almost 65.

It is targeting between 10 and 15 store openings in 2015.

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Tesco acquired the business for £49m two years ago and has set about expanding the brand’s footprint and developing the space in some of its larger stores to create a more compelling retail destination for shoppers.

Co-founder Andrew Jacobs recently took over as CEO of Giraffe after Russel and Juliette Joffe, also founders of the business, stepped down from the firm.

Giraffe said that the Cheshire Oaks restaurant at Ellesmere Port marks the second project that Giraffe has undertaken with landlord McArthur Glen, following a recent launch at the Swindon Designer Outlet.

Jacobs said: “The Swindon Designer Outlet marked our first ever launch with McArthur Glen and based on performance, we’re very optimistic for Cheshire Oaks come March.

“Our second site in Glasgow on the high street is also a great location, given its proximity to Buchanan Street and the nearby stations. We are on course to pursue our pipeline of five to 10 sites this year.”

Giraffe’s UK store network includes seven restaurants in airports. It also operates in the UAE.

Tags : Foodservice equipmentGiraffesupermarketTesco
Andrew Seymour

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