Giraffe feeling ten feet tall after securing significant franchise agreement

Giraffe Stop grab-and-go concept

Boparan Restaurant Group (BRG) this morning confirmed that it has entered a new franchise partnership with leading global group Lagardère Travel Retail to open its Giraffe Restaurant concept in Spanish airports.

The first outlet as part of the deal is scheduled to open later this year at Malaga Airport, which is one of the country’s busiest with more than nine million passengers a year.

The chain will open both a full-service Giraffe Restaurant & Bar and a Giraffe Stop, the brand’s grab-and-go format, in the airport’s terminal 3.

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Giraffe is already present in UK and Dubai airports, and Judd Williams, international development director at BRG, believes Spain will be a valuable addition to the portfolio.

“This will be our first operation in Spain and is an exciting next step for the brand in line with our strategy to grow our presence in international airports. We welcome Lagardere Travel Retail to our partnership family and we look forward to opening more new sites with them.”

Giraffe’s all-day menu will include bold, flavourful dishes from across the world including straight-up classics and new, on-trend flavours served in a relaxed and vibrant environment.

Tags : franchiseGiraffe
Andrew Seymour

The author Andrew Seymour

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