Greene King kitchens are likely to produce more than 150,000 meals this Christmas Day alone – and the company is doing everything it can to ensure it keeps its environmental footprint to a minimum.
The chain has taken major steps to reduce food waste this year and it is even set to offer greener Christmas crackers to customers eating at its pubs.
The move will see it replace all single-use plastic contents from its crackers with gifts made from sustainable sources such as metal, wood and paper. The crackers themselves are also made using recyclable material.
Greene King said that with customers poised to pull almost 1.4million crackers this year, the changes will make a substantial difference to its aim of reducing single use plastic.
Greene King’s 1,700 pubs across the country are key destinations for festive-goers to celebrate Christmas.
Phil Thomas, chief commercial officer at Greene King, revealed the company’s expectation for just how busy its kitchens will be on 25 December: “Christmas is a busy time for our pubs and last year we sold 154,000 meals on Christmas Day alone, so we wanted to find a more sustainable way for our customers to enjoy the traditional Christmas cracker.
“We are really passionate about reducing our waste and, as we continue to strive to reduce single use plastics in our business, we’re pleased to have been able to produce a greener solution to the traditional Christmas cracker.”
Last year the company introduced the industry’s first compostable straw with a reduction of 30 million plastic straws used a year.
It has signed up to two national pledges aiming to cut food waste – WRAP’s Food Waste Reduction Roadmap and the government’s Step Up to the Plate pledge.
Earlier this year, Greene King partnered with Too Good To Go to enable customers to buy takeaway meals towards the end of the day from its Pub and Carveries and Farmhouse Inns pubs in a bid to reduce food waste.