Liverpool are running away with the Premier League title and Manchester City and Leicester look to have Champions League places sewn up already, but there is only winner in the race to launch a fully vegan kiosk.
Chelsea FC have beaten all their rivals in the race to offer a completely vegan kiosk as part of their partnership with caterer Levy UK.
The new initiative will see a range of plant-based alternatives sold to football fans attending matches at its Stamford Bridge ground, including a vegan kitchen pizza, buffalo cauliflower wings, vegan doner kebab and a halloumi and falafel wrap.
As part of a four-year contract extension, both Levy UK and Chelsea FC have committed to provide more plant-based dishes, modelled against the EAT Lancet ‘ideal plate’ for planetary and personal health, while also looking specifically at the carbon impact of the animal products used on site.
Levy UK has also committed to deliver a 50% reduction in beef consumption, cut 30% of sugars out of menus and reduce food waste by 20% by the end of 2020 through culinary innovation and ingredient re-purposing.
In addition, the vegan kiosk avoids single use plastics throughout, in line with Chelsea FC’s own environmental policies.
Jon Davies, managing director at Levy UK, said: “There’s a demand for football stadiums to follow consumer demand for more sustainable, responsible and diverse food and drink options. Adopting a reductionist approach where possible will allow us to provide great-tasting, plant-based food as well as combating food waste and reducing our impact on the environment.
“The launch of the vegan kiosk with Chelsea FC is testament to both parties commitment to tackle issues surrounding more sustainable menu options.”
Levy is Chelsea FC’s official catering partner responsible for the catering across the Chelsea FC venues, including Stamford Bridge stadium, Frankie’s Sports Bar & Grill, its training facility in Surrey, Under the Bridge and the Chelsea Health Club & Spa.
Levy UK delivers catering across 43 public catering outlets, 58 boxes and suites on match days and holds more than 1,000 corporate and private events at Stamford Bridge each year.