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High-flying vegan operator taps into Deliveroo’s huge Editions kitchen network to expand nationally

Oowee Vegan

Bristol-based vegan restaurant chain Oowee Vegan is using the scale of Deliveroo’s delivery-only Editions kitchen infrastructure to expand its business in the UK.

Last year, Oowee Vegan bagged the prestigious title of ‘Restaurant of the Year’ at Deliveroo’s first ever Restaurant Awards, beating out tens of thousands of restaurants and takeaways across the UK.

Following its huge success in Bristol, the plant-based outfit launched its first London site in Dalston earlier this year.

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Oowee’s founders Charlie Watson and Verity Foss have now made the decision to launch in their third UK city, Brighton, this week.

Oowee Vegan’s entirely plant-based menu offers a range of American diner-style vegan dishes such as beyond meat burgers, vegan fried ‘chicken’ and sriracha ‘shrimp’ loaded fries.

The vegan restaurant started off as a ‘virtual brand’ of burger joint Oowee Diner in a London-based Deliveroo Editions site, with the aim of recreating its menu but with entirely vegan ingredients.

However, its success on Deliveroo meant that it soon earned its own bricks and mortar site providing vegan burgers to customers in Bristol.

Oowee Diner has now decided to only open vegan sites moving forward.

Verity Foss, founder of Oowee Vegan, said, “Our goals are to continue to invent and create food that is mouth-watering, delicious and is something everyone can enjoy – from meat-eaters to vegans.

“We focus on creating and developing new products that are for everyone, without focussing on cliches of what vegan food used to or ‘should’ be. Our mission is to bring people together with our culture and our food, and having had great success with this in Bristol, we can’t wait to spread this to Brighton.”

Oowee Vegan will be the third restaurant to launch in Deliveroo’s Brighton editions kitchens in the past month, alongside famous American burger brand Shake Shack and cult Greek street food restaurant The Athenian.

THE BIG INTERVIEW: Nigel Rivers, general manager of site operations, Deliveroo Editions

Tags : BrightonOowee Vegan
Andrew Seymour

The author Andrew Seymour

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