Hobart said today that it is “realigning and reducing” the prices of its Ecomax cooking ranges ahead of the hospitality industry reopening indoors on 17 May.
The manufacturer said it hopes the move will assist customers that are getting their businesses back open and need new equipment.
The new prices apply to the entire line-up, which includes cooking suites, ranges, fryers, chargrills, combi ovens, pasta cookers and salamanders.
Hobart did not say how much it had dropped the prices by, but said the revised list would apply for the foreseeable future.
The company has also included some previously optional choices for its ovens, including humidity control, automatic wash and internal multi-point probes, into its standard packages.
Tim Bender, sales director at Hobart Equipment Division, commented: “Following a highly successful first fortnight for outdoor hospitality, we now look ahead to mid-May for the full indoor restart. If initial interest and footfall are anything to go by, it’s going to be a busy summer. That’s why we’re encouraging sites who may be sitting on some very old equipment, or considering a purchase, to put their money into something new, now.
“Of course, it’s completely understandable that operators may be more protective over capital so our advice would be to consider the Ecomax range, alongside an interest-free finance deal – which now includes a three-month payment holiday – as the perfect ‘benefit-now-pay-later’ restart package.”
The Ecomax brand is exclusively available via Hobart’s dealer partners.