Hobart has reported a massive spike in upgrades to its highest spec PREMAX warewashers in what it claims is evidence that operators will buy greener machines if the financial conditions are right.
Following the launch of two brand new flexible finance packages in September 2018, the manufacturer has seen a 160% spike in sites trading up to the PREMAX units.
The early results go a long way to proving its assertion that such deals represent the sustainable, financial solution the market has been calling for, Hobart insists.
The two new packages – a 3-5-year contract rental and an extended 18-24 interest-free option – are available on all machines, tabling and installation, and have accounted for 40% of all Hobart finance deals taken out from September to now.
The packages offer end-users the chance to spread the cost of innovative, energy smart new machines and manage cash flow more effectively.
By upgrading to PREMAX, sites can also reap the benefits of the market’s most energy efficient and robust machines.
Tim Bender, sales director of Hobart Warewashing UK, said: “We launched these plans after consulting with our dealer partners and end-users and following on from research which uncovered that 50% of operators blamed cost for not buying greener equipment.
“Operating sustainably is not only the right thing to do from an environmental standpoint, it can also have a marked effect on the bottom line in the form of energy and water consumption and less machine downtime.”
Mr Bender added that the uptake so far suggests the introduction of simple, flexible payment options can help operators specify the machine their business needs rather than just the one they think they can afford.
Hobart UK recently aligned its Warewash and Cooking divisions into one single sales and administration operation known simply as the Hobart Equipment Division.
Operators can get further details about Hobart’s flexible finance deal by emailing firstname.lastname@example.org or speak to their local dealer.